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Excite Credit Union, headquartered in San Jose, Calif., received a welcome distinction to help serve the growing Hispanic community in its field of membership.
On Monday, the $708 million credit union announced that it was awarded the Juntos Avanzamos designation from Inclusiv. This designation by Inclusiv is reserved for credit unions assisting Hispanic communities with safe, affordable and relevant financial services.
"More than one-quarter of Santa Clara County residents are Hispanic, and many of them don't have access to essential financial services," Brian Dorcy, president/CEO of Excite, said. "Excite is proud to be part of the community, and our mission has always been to provide affordable, trustworthy banking services to those who need them. Receiving the Juntos Avanzamos recognition from Inclusiv is a validation of the value we provide to our LatinX neighbors."
"Access to relevant products and financial services for the Hispanic community, including accounts, consumer, business and home loans, is essential for the prosperity and growth of everyone in the community," Rene Vargas Martinez, director of the Juntos Avanzamos program for Inclusiv, said.
Vargas continued, "The Juntos Avanzamos designation is a financial inclusion framework for credit unions that are committed to serving and empowering Hispanic and immigrant communities. Credit unions that join the program are committed to removing barriers to the financial inclusion of all communities: Hiring bilingual staff, accepting alternative forms of ID at account opening, offering relevant products and services, including for members with ITINs, and treating members with dignity and respect, regardless of their immigration status. We are delighted to welcome Excite as the first credit union based in Santa Clara County to receive the Juntos Avanzamos designation."
According to the credit union, Excite is also the only credit union in the county to have CDFI certification for Community Development Financial Institutions that provide access to financing to economically distressed communities. "Over 50% of Excite CU members are low-to-moderate income, reflecting Excite's focus on financial education and access to those who are traditionally underbanked," the credit union statement read.
San José City Councilmember Magdalena Carrasco said, "Excite creates impactful connections that center equity and access by providing banking and loan services to immigrants and the underbanked. This is critically significant for our East San José families who in the past were denied these opportunities."
Excite serves a membership of 43,783.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
