Source: Shutterstock.
The North Chesterfield, Va.-based Virginia Credit Union (VACU) is updating its investment program with a rebranding and shifting of its financial investment services out of CUNA Brokerage Services, Inc. (CBSI) to Ameriprise Financial Institutions Group (AFIG).
VACU ($5 billion in assets, 313,663 members) announced the changes on Monday. The statement from the credit union did not elaborate on the move away from CBSI. The selection of AFIG will "provide an enhanced, digitally-enabled experience for its members," according to VACU's statement.
In addition, the credit union said its investment program has been rebranded to VACU Investment Group (VACUIG).
Logo for VACU Investment Group. As the credit union looks to expand its investment program footprint, VACUIG has a staff of five financial advisors managing more than $335 million in brokerage assets. The VACUIG advisors will now partner with Ameriprise to create personalized financial plans and help members and clients manage investments.
"The financial advisors who serve VACU members have always been committed to providing top-notch service," VACU EVP of Financial Services John Stone said. "Technology has advanced and there are more capabilities we can bring to our members to help them connect with their advisor and reach their goals. We decided to partner with Ameriprise Financial to support our growing footprint and provide the digital tools necessary to elevate the member experience."
"We're honored to partner with Virginia Credit Union and support their growth with our powerful advice offering to their members," AFIG Group Vice President Jay McAnelly said. "At Ameriprise, we help advisors deliver a best-in-class, referable experience to clients through industry-leading technology and a robust investment platform. Our expertise coupled with the team's strong brand locally is already providing what members need to invest and feel confident amid the current volatile market environment."
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
