CU Industry's First Six-State Trade Group Announces New Name & Brand
GoWest plans to launch a new website next year, and serves more than 300 CUs and their 16.5 million consumer members.
After officially merging on June 30, the Mountain West and Northwest credit union associations announced Tuesday its new name and brand – GoWest Credit Union Association.
“The GoWest brand is a true representation of the collaboration, commitment and innovative nature of the credit unions we serve,” GoWest President/CEO Troy Stang said in a prepared statement. “They are steadfast in their passion to serve the evolving needs of their members, and GoWest embodies that mindset.”
GoWest is the industry’s first six-state trade group that represents more than 300 credit unions, 33,000 employees and their 16.5 million consumer members across Arizona, Colorado, Idaho, Oregon, Washington and Wyoming.
When developing the new brand, extensive research was conducted and included gathering feedback and insights from credit union leaders in all six states, policymakers, regulators and staff into the association’s value proposition, according to the trade association.
“Our new logo connects us to our western heritage by forming an abstract mountain and sun while the clean, fluid lines indicate a path, which speaks to the journey our member credit unions take with us,” GoWest SVP of Marketing, Communications and Events Danielle Sittu said in a prepared statement. “The tagline – Go Forward. Go Together. – is very powerful, clean and simple. We are an association of cooperatives, and this is how we roll.”
The newly combined organizations also said they will launch a new website in January 2023 at gowestassociation.org.