Department of Labor CU Shortens Name to Labor CU

The credit union that got its start as the member-owned financial cooperative for the U.S. Department of Labor has simplified its name from Department of Labor Federal Credit Union to Labor Credit Union, the organization announced Wednesday.

The $114 million, Washington, D.C.-based Labor CU also unveiled a new logo, which, along with its new name, is “focused on being more inclusive of everyone that serves and supports the labor movement,” according to the announcement. Founded in 1935 to serve the DOL, the credit union said that while the federal government department will continue as its primary sponsor, its new name reflects the credit union’s expanded service to other groups that work in or support the labor movement.

“We’re excited to move forward as Labor Credit Union,” Labor CU CEO Thomas Domingue stated. “We were organized by working people, for working people to help them build a foundation of financial strength. The new brand reflects our dedication to continue that movement by serving the entire labor industry – whose members also work tirelessly to make a difference in the lives of many.”

The new logo features a human figure in a tree trunk shape holding up a set of gears. According to an FAQs section on Labor CU’s website, the gears represent diversity and inclusion among the credit union’s membership, while the human figure represents the credit union as the “roots” that support Labor CU members and help them build financial strength.

The credit union’s website will reflect its new name and logo starting July 1, and in addition, its web address will change from dolfcu.org to laborcu.org, according to the FAQs. Labor CU also noted that the refreshed brand will not lead to any changes to member accounts or services.

The new name, logo and refreshed website will, however, be followed by an effort to expand the credit union’s locations beyond the two it currently operates in the Francis Perkins and Bureau of Labor Statistics buildings in Washington, D.C.; Labor CU is currently in the planning stages for that expansion now, it said.