Pasadena, Calif. (Source: Shutterstock)
Wescom Credit Union has become the official banking partner of Rose Bowl Stadium in Pasadena, Calif., the credit union announced Tuesday.
As part of its partnership with Rose Bowl Operating Company, the $5.8 billion credit union, also based in Pasadena, will be the sole presenting sponsor of the Independence Day event AmericaFest for the next five years, beginning with the 96th annual AmericaFest scheduled to take place July 4, 2022 at the Rose Bowl. Financial terms of the partnership were not disclosed.
In conjunction with its sponsorship of AmericaFest, Wescom announced it is giving away a four-pack of event tickets to 100 members. The family-friendly celebration will include fireworks, tailgating, a stunt show by TNT Freestyle Motocross and a musical performance by country artist Drake Milligan.
And, in an effort to market the Wescom brand to AmericaFest attendees, the credit union's full-service mobile branch, "Big Blue," will be onsite at the event's Family Fun Zone the afternoon of July 4.
"In working towards our vision of becoming Southern California's premier banking partner and making a difference in the communities we serve, we partnered with the Rose Bowl Operating Company to make sure this iconic celebration continues as a tradition in Southern California," Ashely White, vice president, partner development for Wescom, stated. "As the Official Banking Partner of the Rose Bowl Stadium, this partnership not only furthers our commitment to our communities but will also continue to support the city of Pasadena, where we call home."
Built in 1922, Rose Bowl Stadium is a National Historic Landmark and host of large-scale events including concerts, the Tournament of Roses' Rose Bowl Game, UCLA Bruins football and the World's Largest Flea Market.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
