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Fulfilling a need to strengthen its partner credit unions' marketing strategies, the CUSO Reseda Group, which is wholly-owned by the $6.8 billion Michigan State University Federal Credit Union in Lansing, Mich., added marketing, communications and advertising agency M3 Group as a wholly-owned subsidiary, the CUSO announced Thursday.
M3 Group, also based in Lansing, joined a list of three other companies that are majority or wholly-owned by the CUSO: Personal finance app creator Spave, financial education solutions company Ever Green 3C and printing services company Foresight Group.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
