Dow Chemical Employees' Credit Union Reveals Shortened Name
To reflect its expanded field of membership, the Michigan credit union will become Dow Credit Union.
Like many credit unions, Dow Chemical Employees’ Credit Union has expanded its membership eligibility far beyond the original workplaces it served at its inception. To reflect this evolution, the $2.2 billion, Midland, Mich.-based credit union decided to drop “Chemical Employees’” from its name and will be known as Dow Credit Union beginning later this year, according to a Wednesday announcement.
When it first opened in 1937, DCECU only served employees of chemical manufacturing company Dow and its subsidiary Dow Corning, both based in Midland. Over the past 85 years, it has grown its field of membership to include employees and retirees, and their family members, of nearly 100 other organizations.
“Simplifying and streamlining our name to Dow Credit Union makes sense for us as we celebrate our heritage and ongoing service to Dow while recognizing the broader base of our membership and our growing role in the Great Lakes Bay Region of Michigan,” DCECU CEO Michael Goad stated. “We look forward to using this name change and brand refresh as an opportunity to reintroduce ourselves to the members and communities we serve.”
DCECU noted that the name change coincided with significant milestones for the credit union and its original Select Employer Group.
“It is a significant anniversary year for both Dow and DCECU: Dow is marking 125 years in business in 2022, and DCECU is celebrating 85 years of service to member-owners,” DCECU Board Member and past Chair Mark Bachman stated. “This is a great time to reveal a new name, new logo and refreshed look for the credit union.”
According to a FAQs page on its website about the name change, DCECU will officially become Dow Credit Union on Sept. 15, but members will begin to see changes to its brand in the coming months. The credit union also said it will share information about a new web address and website with members soon.
DCECU operates one physical branch in Midland and serves nearly 76,000 members in 50 states.