Many credit union marketers and product managers struggle to find the right mix of marketing channels for increasing account growth. While email, direct mail and social media produce modest results, the channel least used by credit unions is also one of the hottest and most promising: connected TV (CTV). For your credit union to thrive in a highly competitive environment, you must first acquire and understand the research behind market conditions and the rise of new trends and patterns. The payoff will be enormous for credit unions who are intentional about getting the right message to the right members at the right time.