PSCU Unveils Digital Consulting & Advisory Services
The CUSO now offering consulting service to analyze a CU’s digital experience and user journeys.
The St. Petersburg, Fla.-based PSCU rolled out a new advisory service built to improve credit unions’ digital offerings in this digital-first world.
The payments CUSO’s Digital Consulting Practice was announced on Wednesday during PSCU’s Member Forum in Las Vegas. Details of the consulting service indicated PSCU will help credit unions enhance its digital return on investment and elevate its product utilization. The service, according to PSCU, is available to owner credit unions through the CUSO’s Advisor Plus, a consulting service started by PSCU in 2004.
“In today’s digital-first world, it is critical for credit unions to keep a pulse on digital trends and preferences in order to meet – and ideally exceed – member expectations,” said Yvonne Stelpflug, senior vice president, Advisors Plus at PSCU. “Through our Digital Consulting Practice, we can help credit unions make informed decisions about their digital roadmaps and member journeys, while also positioning them for growth and success now and into the future.”
According to Wednesday’s announcement, the Digital Consulting Practice will offer two models that credit unions can use individually or concurrently.
“Credit unions can select a one-time digital consulting engagement, which begins with an analysis of a credit union’s digital experiences and user journeys based on current goals and objectives. Once user journeys are identified, PSCU will research and benchmark the existing design against market leaders. The CUSO will then present the optimized user journeys, ultimately resulting in a focused plan for enhancing and elevating digital experiences that can be measured against previously established goals,” the announcement read.
Through the Digital Consulting Practice’s subscription model, credit unions will receive consulting and quarterly digital marketing reports as well as year-in-review reports from PSCU’s advisors. The subscription, according to PSCU, will give credit unions access to its Digital Banking Hub, which is a “platform of digital banking journeys that allows financial institutions to review digital banking capabilities in the market.”