Official flag of the State of Louisiana. (Source: Shutterstock)
The Louisiana Credit Union League's board of directors announced Thursday that it selected Matt Rookard as its next president/CEO.
Rookard steps into the new role after the LCUL's longtime leader Bob Gallman retired in March after serving more than 40 years in the credit union industry.
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"I am fortunate to be taking the helm of a strong, well-respected association," Rookard said in a statement. "My vision is to build on that history and help credit unions throughout the state deliver on their mission. Our top priority is to ensure that the League remains a valuable resource for its members, focusing on both our advocacy work and the accessibility of new technology for our members."
Matt Rookard According to information provided by the LCUL, Rookard currently serves as president/CEO with the Terrebonne Economic Development Authority, an independent agency within the Terrebonne Parish Consolidated Government that assists in business development within Terrebonne Parish in southern Louisiana.
Rookard previously served as SVP of business development at Greater New Orleans, Inc. and as a project manager at Louisiana Economic Development.
"The League board believes Matt is very much aligned with our collective values, culture and shared vision for the organization. We are confident he will provide the strategic leadership, advocacy and innovative support necessary to advance Louisiana credit unions," said Steve Webb, vice chair of the LCUL's board of directors and president/CEO of the $1.1 billion Neighbors Federal Credit Union in Baton Rouge. "Working together, we look forward to strengthening and expanding our footprint throughout Louisiana."
Rookard will officially begin his new role with the LCUL on May 2.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
