Basically a lifelong Michigander, except for a brief childhood stint in New Jersey, Cheryl DeBoer has a personal drive and pragmatic approach that allowed her to set her own goals on her own terms during a credit union career that has spanned four decades. DeBoer climbed nearly every rung on the credit union ladder – from working as a credit union lobby hostess in the 1970s as a teenager to becoming the first female CEO of the Kalamazoo, Mich.-based Advia Credit Union ($2.6 billion, 188,772 members) in 2004.
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