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Credit unions may be losing ground to online banks when it comes to consumer satisfaction, according to a new report from PYMTS.com and PSCU.
The February 2022 report, "Credit Union Innovation: Responding to Member Demands for Digital Financial Services," revealed credit union member satisfaction fell from 88.4% in 2020 to 86.3% in 2021, while consumer satisfaction with their digital/online bank grew from 82.8% to 84.8% during the same time period.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
