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One year after CUNA Mutual Group announced its acquisition of Fortune 500 company Assurant's prearranged funeral insurance and final expense business, the Madison, Wis., company has entered a new partnership to digitize the estate planning process for its credit union partners and their members.
CUNA Mutual Group's recently-acquired business – which is now a part of its TruStage Final Arrangements & Preplanning Solutions family of products – entered a multi-year strategic partnership with digital estate planning platform provider OneDigitalTrust, OneDigitalTrust announced Tuesday.
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According to OneDigitalTrust, its white-label platform includes the ability to produce legally valid documentation across 50 states and Washington, D.C., visualization and planning tools to ascertain probate exposure and track (revocable) trust funding, an intelligent document vault, and the capability to uncover changes through life stages to trigger a plan refresh. The McLean, Va.-based company provides its estate technology solutions to financial institutions, financial advisory organizations, insurers and employee benefits companies.
"The OneDigitalTrust estate planning platform is a streamlined, comprehensive tool that offers significant value to a wide consumer base," Fernand LeBlanc, vice president, strategy and innovation for CUNA Mutual Group's Preplanning Solutions, stated in OneDigitalTrust's news release. "Our research has shown that consumers have a broad range of needs when it comes to how they think about preplanning for the later stages of their lives. This solution provides us a way to meet the consumer at the right stage in their journey, with the solution they need at that time. We're excited about the synergies between the value the OneDigitalTrust solution delivers and the consumer needs we serve with our Final Arrangements & Preplanning Solutions products today."
Sonny Kapoor, co-founder and CEO of OneDigitalTrust, stated, "Our partnership with CUNA Mutual's Preplanning Solutions is a significant step toward helping to drive uptake of estate planning at scale to more rapidly overcome the fact that less than half of all U.S. adults have a will or plan for their legacy. Our solution is easily bolted on to institutions' customer-facing platforms allowing them to offer comprehensive estate planning to help grow their business among the mass-affluent. This agreement further validates the efficacy of our platform and our position as the preferred provider of digital estate planning solutions for institutions."
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
