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PSCU and data intelligence business Curinos formed a partnership with the goal of addressing a specific challenge facing many credit unions: Accessing and analyzing data that can help them make the best decisions around future digital investments.
The St. Petersburg, Fla.-based payments CUSO said Wednesday that as a result of the new partnership, its newly-formed digital banking advisory service within its Advisors Plus consulting practice will utilize Curinos' Digital Banking Hub – a centralized platform of digital banking journeys that allows financial institutions to review digital banking capabilities in the market – and its services to help credit unions inspire their roadmaps and innovate digitally.
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Through the Digital Banking Hub, PSCU member credit unions will have access to detailed analyses of member preferences and industry best practices, PSCU said.
"Curinos' Digital Banking Hub has proven invaluable in helping financial institutions evaluate digital developments and provide a path for evolution," Yvonne Stelpflug, SVP, Advisors Plus at PSCU, stated. "With this new tool, we can further build upon our established track record of helping credit unions make strategic, data-informed decisions while fueling growth and exceeding member expectations."
Curinos Head of Partnerships and Data Licensing Eric Edwards added, "In the current market, it is critical for credit unions to strategically manage their digital banking deployments. This partnership will support credit unions in understanding the strengths, gaps and opportunities within their digital banking offering and the actions needed to offer the best digital experiences to their respective members."
The New York, N.Y.-based Curinos will launch the Digital Banking Hub in a pilot phase with several PSCU credit unions and the CUSO's Digital Consulting practice. General availability of the Digital Banking Hub to PSCU credit unions is expected later in 2022, the CUSO said.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
