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Data and analytics consulting firm Arkatechture, ORNL Federal Credit Union and Tucson Federal Credit Union have created a partnership focused on bettering the data analytics abilities for the credit union system with the creation of a new CUSO.
On Thursday, the three organizations announced the newly created CUSO that will attempt to accelerate the implementation of Arkatechture's Arkalytics platform into the credit union marketplace.
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In a statement, founder and CEO of the Portland, Maine-based Arkatechture, Jamie Jackson, explained the reasoning behind connecting the company with two data-savvy credit unions. "It all equates to creating a better member experience, allowing credit unions to grow their membership with new innovations that enable them to perform better," Jackson said.
Jamie Jackson Oak Ridge, Tenn.-based ORNL FCU ($3 billion in assets, 185,676 members) SVP of Data Intelligence Becky Curry said the credit union has found a true data partner with Arkatechture. "When you take Arkatechture's technical expertise and combine it with issues and opportunities facing credit unions – which can be applicable to most credit unions, anything is possible," Curry said.
Becky Curry Curry stated the CUSO will open new data doors at ORNL FCU, which will help build on the current technology and third-party integrations already in use.
Stacey Wilkerson, EVP and CFO at the Tucson, Ariz.-based Tucson FCU ($657 million in assets, 68,514 members), said the credit union will be an active and equal partner in the CUSO by allocating resources and becoming a beta test subject for new data analytics products.
Stacey Wilkerson "At the same time, we look to strive forward to meet our strategic initiatives with Arkatechture's technology," Wilkerson said. "Helping them create this CUSO with ORNL FCU is the most strategic and effective way to achieve this goal."
Jackson added, "We are very excited to help even more credit unions do good within their communities – and we believe data is going to be a big part of that. Having valued investors like ORNL FCU and Tucson FCU will allow us to bring Arkalytics to the market much quicker and more strategically, helping more credit unions with our technology."
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
