UNIFY Financial CU Is Going to the Super Bowl
The credit union will premiere its first ever ad during the game on Sunday.
This Sunday, during Super Bowl LVI, UNIFY Financial Credit Union will debut its first ever Super Bowl commercial, which is scheduled to run during the third quarter of the game.
Since 2018, the Allen, Texas-based UNIFY ($3.5 billion in assets, 268,088 members) has been the official credit union of the Los Angeles Rams NFL team. For those working out of UNIFY’s Torrance, Calif., regional office, it’s been an exciting season to not only be the Rams’ official credit union, but a fan of the team.
According to a statement from the credit union, the 30-second spot, titled “UNIFY’s Got You,” features Los Angeles Rams Safety Terrell Burgess as he runs through drills before suiting up for the big game. The message of the commercial is that reaching personal financial goals requires hard work and UNIFY can help support you.
“As the official credit union of the Los Angeles Rams, we couldn’t be more proud and excited to make our commercial debut in Super Bowl LVI as we cheer on our NFL partner,” UNIFY President/CEO Gordon Howe said. “This ad spot celebrates the power of hard work and teamwork to reach our goals, which we believe is a meaningful message in everyone’s lives. It also conveys the essence of our mission to support the financial dreams of every member as their financial coach and partner. We’re honored to share our partnership with the Los Angeles Rams in one of the most widely watched live events of the year.”
According to UNIFY, leading up to the game this weekend, the credit union is holding a number of other local events and promotions around Los Angeles this week to celebrate the Rams.
UNIFY also stated its ad will be running during NBC’s coverage of the Winter Olympics.