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The $941 million Greater Texas Credit Union in Austin and its subsidiary, Aggieland Credit Union, which serves members in the state's Brazos Valley, unveiled the insurance agency Greater Texas | Aggieland Insurance Solutions on Tuesday.
Greater Texas partnered with the East Windsor, Conn.-based Insuritas to bring the insurance offerings to members. Insuritas works with financial institutions to implement an online platform where customers or members can shop for products from white-labeled insurance agencies, all from a website showcasing the financial institution's brand. It also enables financial institution clients to target customers or members with personalized insurance offers due to their ability to leverage Insuritas' proprietary data-mining techniques and integrations with a wide range of providers, the organizations said.
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Members of the Texas credit union can access one of two websites set up for the new insurance agency – Greater Texas Insurance Solutions and Aggieland Insurance Solutions – depending on whether they are a member of Greater Texas or its subsidiary. Both websites allow members to shop for and compare personal, ancillary and commercial insurance plans from over 40 carriers. Specific types of insurance plans being offered through the new agency include home, renter's, auto, pet, identity theft and travel.
"As part of our strategic planning process, we assessed the services available to our members. After careful analysis, we determined that with Insuritas we can provide our members with new options to help them work toward their financial goals and manage their risks," Greater Texas Vice President of Financial Solutions Joe James stated. "Affordability, convenience and quality of insurance offerings are some of the benefits the agency will provide our members."
Insuritas Chairman and CEO Jeffrey Chesky added, "We're delighted to announce our relationship with Greater Texas Credit Union and are proud to have earned the opportunity to build, launch and manage a full-service, digitally powered insurance agency for their members. Through our relationship, the credit union will now be able to provide simple, seamless access to competitive options for their members' insurance needs, all with a focus on delivering the right coverages at the right price at the right time."
Greater Texas serves about 77,000 members across the state. College Station, Texas – the home of Texas A&M University – is at the heart of Aggieland CU's Brazos Valley service area.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
