Diane Young, COO of Navy Federal Financial Group (NFFG), said the decision to rebrand the investment and advisory services business as Navy Federal Investment Services was made in part to more closely align the name of the company with the range of services and products needed by its members. Members will soon begin seeing the new logo and disclosure on all account statements, documents and online services.

Navy Federal launched its investment program in 1999 and Navy Federal Brokerage Services in July 2006 to provide stocks, bonds, mutual funds, annuities and insurance.

NFIS said it will continue assisting members and their families with investment goals pertaining to retirement, tuition and saving for other life events. NFFG and NFIS will also continue to ensure financial protection by addressing insurance, trust and estate planning needs.

"For over 20 years, NFFG has strived to help our members reach their financial goals using a personalized financial planning approach," Young said. "We are honored to continue meeting our members' investment planning needs, and excited about this refreshing change."

The credit union offers investment and advisory services by phone and onsite in over 150 branches.