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Fifteen-time Major Arena Soccer League (MASL) champions the San Diego Sockers announced a new financial, promotional and partnership sponsor with Frontwave Credit Union, which joined the team just as the new season began over the weekend.
The Oceanside, Calif.-based Frontwave ($1.1 billion in assets, 117,835 members) jointly announced with the San Diego Sockers that it has signed a deal to become the official credit union of the team for the 2021-2022 season.
In addition to being the official credit union, Frontwave is also one of the logo kit sponsors for the team, meaning Frontwave's logo will be on the team jerseys as well as other items used by players.
"We're always looking to partner with dynamic performers in the business sector, and Frontwave stands out as a rising force in San Diego County," Sockers Director of Corporate Partnerships Shane Brown said. "We are excited to begin what we expect will be a long and fruitful relationship with Frontwave Credit Union for years to come!"
According to the announcement, Frontwave's logo will be one of two to appear on the Sockers' home floor at Pechanga Arena San Diego, which holds more than 16,000 fans.
"We're thrilled to partner with the San Diego Sockers, who share our passion for being a positive force within the community," Frontwave President/CEO Bill Birnie said. "This is a great opportunity to support a high-performing organization with a like-minded focus on excellence and integrity. We look forward to an exciting season together!"
Financial details of the partnership were not disclosed.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
