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The CUSO CU Solutions Group (CUSG) has made some significant investments in new technology ventures in 2021. In its latest venture, on Tuesday CUSG announced it had jointly acquired software company Marquis Software Solutions, Inc. in a deal with the Detroit-based private equity firm Rockbridge Growth Equity.
CUSG, known for its credit union services in technology, HR, marketing and strategic consultation, announced in a statement that the joint acquisition of the Plano, Texas-based Marquis supported CUSG's growth plans as Marquis already provides data analytics and software services for nearly 450 credit unions.
CUSG President/CEO Dave Adams said, "There has been an increasing demand among credit unions for resources that make it easier to communicate with members and drive consistently positive member experiences. We are thrilled by this new strategic partnership with Marquis that aligns so closely with our vision for the future of CUSG's Marketing Solutions, LLC."
According to the statement, CUSG has a vision to become a leader "for credit unions requiring actionable insights derived from sophisticated multi-channel member engagement data." That goal could be in reach as Marquis already uses proprietary marketing consumer information file programs, as well as an integrated client relationship management system and a marketing automation platform used by many credit unions.
Marquis President/CEO Susan Faulkner said, "Marquis' goal is to make it easier for our clients to assemble and analyze complex customer data, behaviors and needs into actionable solutions for their customers. We look forward to partnering with CUSG and leveraging their unique understanding of credit union needs, as we continue to prioritize this important financial service sector."
Earlier this year, CUSG and four other organizations invested millions to create the new CUSO Think|Stack, which specializes in credit unions with a focus on cloud and cybersecurity issues. In 2020, CUSG partnered with Pentagon Federal Credit Union to invest in the White64 marketing agency. In 2019, CUSG also acquired MemberXP; a Denver-based company that serves numerous credit unions across the country by collecting and providing executives with member feedback on processes, products and employees.
Financial details of the joint acquisition were not disclosed. However, as part of the acquisition deal, Adams will sit on Marquis' board of directors.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
