PSCU Rolls Out Identity Resolution for Credit Unions

PSCU, the St. Petersburg, Fla.-based payments CUSO, announced the launch of a new data management solution for its credit union clients Tuesday – Identity Resolution, which enables credit unions to resolve single member identities with foundational enriched data and recognize location-based households, PSCU said.

The solution ultimately helps credit unions obtain more complete and accurate data on cardholders, therefore allowing them to target members with more personalized experiences, according to PSCU. Other benefits of Identity Resolution include the ability to:

• Resolve data gaps and maintain data quality and integrity;
• Improve targeted marketing and campaign response efforts;
• See enhanced validation of credit bureau scoring;
• Lower charge-off expenses due to authentication capabilities that help prevent and detect card fraud; and
• Integrate the solution into other member content channels.

Identity Resolution is one of three data enrichment solutions that comprise its Identity Intelligence Solutions, PSCU said. The CUSO’s Identity Intelligence Solutions are part of its recently enhanced Data Science and Analytics portfolio, a suite of solutions focused on the delivery of personalized experiences and data protection.

“As the shift to digital continues to accelerate, PSCU continues to invest in helping financial institutions leverage data and analytics to unlock potential opportunities for performance, growth and cardholder experience,” Jeremiah Lotz, managing vice president, Digital and Data at PSCU, said in a statement. “PSCU and our team of data scientists understand how to harness the convergence of digital and data to provide greater insight into cardholder activity and preferences, and our refreshed Data Science and Analytics portfolio helps analyze collective enriched data to create a holistic view of behavior to drive actionable insights. Through these resources, we are ultimately empowering our financial institutions to anticipate cardholders’ needs and drive in-demand personalized experiences.”