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PSCU, the St. Petersburg, Fla.-based payments CUSO, announced the launch of a new data management solution for its credit union clients Tuesday – Identity Resolution, which enables credit unions to resolve single member identities with foundational enriched data and recognize location-based households, PSCU said.
The solution ultimately helps credit unions obtain more complete and accurate data on cardholders, therefore allowing them to target members with more personalized experiences, according to PSCU. Other benefits of Identity Resolution include the ability to:
- Resolve data gaps and maintain data quality and integrity;
- Improve targeted marketing and campaign response efforts;
- See enhanced validation of credit bureau scoring;
- Lower charge-off expenses due to authentication capabilities that help prevent and detect card fraud; and
- Integrate the solution into other member content channels.
Identity Resolution is one of three data enrichment solutions that comprise its Identity Intelligence Solutions, PSCU said. The CUSO's Identity Intelligence Solutions are part of its recently enhanced Data Science and Analytics portfolio, a suite of solutions focused on the delivery of personalized experiences and data protection.
"As the shift to digital continues to accelerate, PSCU continues to invest in helping financial institutions leverage data and analytics to unlock potential opportunities for performance, growth and cardholder experience," Jeremiah Lotz, managing vice president, Digital and Data at PSCU, said in a statement. "PSCU and our team of data scientists understand how to harness the convergence of digital and data to provide greater insight into cardholder activity and preferences, and our refreshed Data Science and Analytics portfolio helps analyze collective enriched data to create a holistic view of behavior to drive actionable insights. Through these resources, we are ultimately empowering our financial institutions to anticipate cardholders' needs and drive in-demand personalized experiences."
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
