The 10-year plan has been whittled down to a five-year plan. Since 2020, that five-year plan was knocked down to a three-year vision and, in many cases, credit unions aren't looking out much more than one year; even then, that's just a short-term outlook in a pandemic-filled fog.
Many credit unions had some grand plans for the future before our world became covered in COVID.
For instance, Bill Partin, president/CEO of Sharonview Federal Credit Union in Indian Land, S.C. ($1.7 billion in assets, 99,630 members) had some big ideas for his credit union's new 180,000-square-foot headquarters. As Partin put it, "We had built a gym. We had a lake with a trail around it. We created an oasis room with a ping-pong table, Dave & Buster shuffleboard, pool table, foosball, a couple of big flat-screen TVs and some couches. We built a state-of-the-art training facility – back when we thought in-person training was the gold standard."
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
