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Since the early 1990s, the Lakeland, Fla.-based MIDFLORIDA Credit Union has grown from a $100 million credit union into a $5.9 billion credit union. That growth has come by way of several mergers and acquisitions, as well as expanding the field of membership to nearly every corner of the Sunshine State. All of that growth can be directly tied to the leadership of Kevin Jones.
On Thursday, MIDFLORIDA announced that after nearly 30 years at the credit union, Jones will retire in March 2022.
MIDFLORIDA's Board Chairperson Shirley Pellarchy said, "Jones' strategic exit has been in the planning stages for a while. When an institution grows to the scale and complexity of MIDFLORIDA, a well-planned succession strategy is integral to a smooth transition."
Kevin Jones According to the credit union, that transition will happen on March 1, 2022 when current President Steve Moseley, will take over as president/CEO. Moseley has been with MIDFLORIDA since 1997 and has served in numerous positions, such as CFO and executive president of MIDFLORIDA's Financial Services division. He was promoted to credit union president in 2017.
In a statement, Jones said, "Steve's role has been essential to MIDFLORIDA's growth and success for nearly 25 years. It's the right time to pass him the mantle of leadership. Our board of directors, senior leadership team and the entire staff are excited to see the credit union evolve and grow under Steve's leadership."
The credit union stated that Jones will serve as a special advisor to Moseley through at least August 2022.
In the years of leadership under Jones, the credit union has completed 15 credit union mergers. In 2019, Jones oversaw the purchase of the $738 million Community Bank & Trust of Florida as well as acquiring the Florida assets of the $955 million First American Bank in Fort Dodge, Iowa.
Jones also worked to move the credit union's charter to serve anyone one lives, works, worships or attends school in 55 of the 67 counties in Florida.
Long-time board member Chet Brojek said, "Prior to hiring Kevin, the credit union was at a crossroads and a decision had to be made about whether to shrink or grow to resolve some of the issues. When Kevin started, he immediately resolved to grow our way out and never looked back."
Of all of his accomplishments, what makes Jones the most proud? "My greatest accomplishment was creating over 1,000 well-paying jobs in Central Florida," Jones said.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
