Source: Adobe Stock.
As the fall season ushers in changes in colors of the leaves, the Denver-based Westerra Credit Union said it is rolling into November with several color and operating changes as well.
The $1.9 billion Westerra unveiled its new logo, colors and website on Tuesday as part of its "transformation to a modern financial community." The changes came after feedback from focus groups, member and non-member surveys, and discussions with members and staff.
"We put a lot of time, effort, heart and soul into creating the new look for Westerra. We hope our members can feel how thoughtfully these changes were designed," Westerra Chief Marketing Officer Wade Paschall said. "These new elements align with the digital-first approach to how we deliver financial services to our members."
New Westerra Credit Union logo. (Source: Westerra CU) The credit union also announced the elimination of all overdraft and non-sufficient fund fees (NSF) on checking accounts. According to the credit union, it had been waiving all fees since the pandemic began in March 2020 and has since decided to discontinue those fees.
Westerra marked the ninth credit union in the past four months that announced either the elimination or reduction of overdraft and NSF fees.
More changes announced by Westerra included a new Everyday Money spending account that members can open in five minutes. Westerra said the account features the ability for members to get paid up to two days early if they have direct deposit.
What's more, the credit union introduced new options for energy efficient loans to make renewable energy home improvements more affordable. "Ranging from $500 up to $50,000 for primary, secondary or vacation homes, an Energy Efficiency Loan can provide support for common energy efficient projects, such as solar panels or purchasing new ENERGY STAR appliances," the credit union said.
Due to the historically competitive real estate market, especially in the Denver metro area, Westerra also launched its "Close-On-Time Guarantee" for home loans. According to the credit union, "With the competitive real estate market, Westerra's pre-approval process lets sellers and their agents know offers are ready to go, which provides the opportunity for buyers to compete against other offers, even cash offers."
"We're undergoing a transformation at Westerra," Jay Champion, Westerra's president/CEO, said. "Westerra already has a reputation for its commitment to education, top-notch service and an excellent member experience. The changes we launch today demonstrate our commitment to our members, our community and our environment — all through a digital-first approach to our changing world."
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
