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CU Recovery, a company of the St. Petersburg, Fla.-based payments PSCU, is now known as TriVerity.
The new name "embodies the mission and core values of the organization," according to PSCU, with "Tri" referencing third-party collections and "Verity" representing a true principle or belief of fundamental importance. A team composed of PSCU and CU Recovery representatives chose the name following the completion of a rebranding process, PSCU said.
"While the brand identity may have changed, our mission, core values and commitment to our clients remains the same. As we continue to navigate an unpredictable economic landscape, we want financial institutions and their accountholders to know they can put their trust in us now and in the future," Jack Lynch, chief risk officer at PSCU and president at TriVerity, stated. "The transformation truly reflects what the brand represents: Trust. Transparency. Together."
TriVerity, a full-service collection agency, has worked with over 2,700 credit unions since 1990 to manage non-performing and charged-off loans with a menu of third-party collection services. According to PSCU, TriVerity reported a record-breaking month in recoveries for its more than 850 current financial institution clients by collecting over $3 million in charged-off debt in March. In addition to TriVerity, PSCU's Loan Service Center provides staffing solutions for financial institution collection departments to minimize losses on their delinquent active loan portfolio.
Also in March of this year, TriVerity and the Loan Service Center partnered with Allied Solutions, bringing its services to clients of the Carmel, Ind.-based insurance, lending and marketing firm. That news was followed by an announcement in June that TriVerity's clients would begin using technology from DCM Services, a Minneapolis company that deals with bankruptcy and probate claims.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
