Source: Adobe Stock.
Digital banking solutions provider Apiture and digital customer service fintech organization Glia unveiled a new strategic partnership on Thursday to help meet the growing demands of digital banking members.
According to Thursday's announcement, the joint effort will give Apiture Xpress customers "an enhanced, digital-first customer support platform." The Glia-powered solution, offered to Apiture customers as Apiture Xpress Live, "will deliver collaborative communication options such as chat and video support."
"Today's customer expects easy access to their financial institution's support team, with immediate responses to even the most complex support requests. That's the capability we aim to deliver to our Xpress customers," Chris Cox, COO and general manager of Apiture Xpress, said. "With Glia, we are offering a highly personalized, seamless customer experience that helps improve overall engagement between banks and credit unions and their customers and members."
The organizations stated the partnership made sense as the consumer shift to digital banking continues to increase among those who used to visit the retail branch. "Apiture sought an efficient and effective customer service platform to meet the growing demand for seamless, user-friendly experiences online," the announcement stated.
According to details of the partnership, with Glia, Apiture Xpress Live will enable credit unions to communicate with members "through whichever methods they prefer — including messaging, video banking and voice. Customer service representatives will also have the ability to jointly browse online properties during support sessions using Glia's CoBrowsing feature."
"The widespread migration to digital is here to stay, and it's time for banks' and credit unions' customer and member service strategies to evolve," Dan Michaeli, CEO and co-founder of Glia, said. "Digital Customer Service is an essential part of digital transformation; empowering users with continuity, flexibility and choice for how they want to engage with their financial institution is critical to creating five-star experiences. Through our partnership with Apiture, we're helping its bank and credit union clients modernize customer service, which ultimately boosts efficiencies and strengthens overall relationships."
The integration of Glia's Digital Customer Service platform, now available to Apiture Xpress clients, comes on the heels of Apiture's launch of its new mobile banking capabilities for Apiture Xpress mobile clients in August of this year.
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
