Image from the Open Your Eyes campaign. (Source: CUNA)
CUNA announced Monday that its "Open Your Eyes to a Credit Union" campaign has expanded to Georgia.
The digital influencer campaign was designed to dispel commonly held myths about credit unions while increasing consumer consideration for credit unions as their best financial partner.
The campaign is run by Credit Union Awareness LLC, a wholly-owned subsidiary of CUNA. According to Chris Lorence, executive director of Credit Union Awareness LLC, credit unions in the Atlanta market have joined in on the awareness initiative as of this week.
"Since launching the initiative in early 2019, consumer consideration has risen from 13% [in 2019] to 19%. I'm excited to see this momentum continue to grow nationwide with the help of Atlanta credit unions."
According to a statement from CUNA, Credit Union Awareness has gained more than 1,100 supporting organizations, including six new contributors in the Atlanta area, "with the expectation of expanding throughout the state in the near future."
The latest Atlanta-area credit unions to join the campaign are:
- Atlanta Postal Credit Union ($2.5 billion, Atlanta);
- Credit Union of Georgia ($532 million, Woodstock);
- Coca-Cola Federal Credit Union ($222 million, Atlanta);
- Delta Community Credit Union ($8.5 billion, Atlanta);
- Georgia's Own Credit Union ($3.2 billion, Atlanta); and
- LGE Community Credit Union ($1.8 billion, Atlanta).
"We are excited that credit unions in the Atlanta region are now part of the continued expansion of Credit Union Awareness," Jared Ross, president of the League of Southeastern Credit Unions, said. "The launch of the paid digital campaign will no doubt raise consumer consideration so that over time we build market share."
According to CUNA, as of the beginning of August, Credit Union Awareness has gained over 3.2 billion impressions and earned 1.05 billion video views since its inception. In addition, it has driven 8.13 million consumer visits to the campaign's consumer-facing website YourMoneyFurther.com promoting the benefits of joining a credit union.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
