New Tech Partnerships Digitize CU Business Services & Loan Offers

The business services CUSO CU Business Group in Portland, Ore., announced this week that it will begin referring its network of 600 credit unions to payments, digital, lending and financial performance solutions from the financial services industry software-as-a-service provider Jack Henry & Associates.

According to the announcement, the referral partnership will connect CUBG’s partner credit unions to tools that can help them expand their business member relationships, including digital loan origination and management, payment solutions, remittance solutions, digital banking and business website design.

“It is CUBG’s mission to help credit unions better serve their business members, both large and small. Jack Henry offers an excellent suite of products that help to support this mission,” Larry Middleman, president and founder of CUBG, stated in a news release.

Matt Riley, president of ProfitStars, a division of the Monett, Mo.-based Jack Henry, added, “Solutions like these are increasing in demand as more credit unions are seeking additional ways to foster their newly gained business member relationships. Our relationship with CUBG will bring a suite of solutions designed to help credit unions retain and attract new relationships, while also improving performance and positioning them for growth. We’re proud to offer our trusted solutions to CUBG’s growing network of credit unions.”

Meanwhile, lending technology provider Origence, a brand of the Los Angeles area lending CUSO CU Direct, has partnered with CuneXus, a Santa Rosa, Calif.-based provider of an automated consumer lending platform to credit unions and community banks.

With the partnership, the more than 1,100 credit unions using Origence’s indirect lending solutions will be able to utilize CuneXus’ integrated digital loan storefront, which presents potential borrowers with personalized, preapproved loan offers that eliminate the credit application process and can be activated in about 10 seconds, according to the Wednesday announcement.

CuneXus’ platform continuously analyzes data to bring members timely loan offers from their credit union, keeping the credit union “top of mind” when a member shops for a loan, the company said.

“This digital storefront transforms the way credit unions can support their members financially,” Aleks Bogoeski, vice president of strategic alliances at Origence, stated. “Anytime members log in, they are instantly presented with a clear and personalized, readily available loan offer. Our partnership with CuneXus provides a timely opportunity for credit unions to implement a dynamic digital experience that further simplifies the lending process, as member spending returns to a normal, post-pandemic pace. We are happy to have partnered with CuneXus to bring this service to our credit unions.”