9 CUs Across the West, Midwest & South Hire & Promote

WEST

Redwood Credit Union ($6.6 billion, Santa Rosa, Calif.) hired Bryan Haas as vice president of product and service innovation. In his new role, Haas will lead product and service research, strategy, and development and work across the organization to ensure the design, delivery, competitiveness, and value of RCU products and services are of the highest quality for its members. Haas came to RCU with over 20 years of financial services experience in the San Francisco Bay area, including five years as head of customer experience strategy at Western Union and five years at Xoom as director of product development.

MIDWEST

The $5.5 billion Veridian Credit Union in Waterloo, Iowa announced three promotions and one new hire.

Angel Peters was promoted to the position of core systems application analyst. Peters has worked at Veridian for 19 years and was previously a core systems specialist. She is a Friends Committee member for Cedar Valley Hospice in Cedar Falls, Iowa and volunteers for the East High Booster Club.

Vila Baccam was promoted to the position of branch manager of the Blairs Ferry branch in Cedar Rapids, Iowa. Baccam has worked at Veridian for 12 years and previously served as a member contact center team leader.

Mary Flaherty was promoted to the position of member contact center team leader. Flaherty has worked at Veridian for 16 years and previously served as an eServices loan advisor II.

Mark DouBrava was hired to the position of mortgage loan officer. DouBrava most recently served as a senior mortgage loan officer at HomeServices Lending, LLC.

The $1 billion Marine Credit Union in La Crosse, Wis., hired two new employees and promoted another.

Paul Worachek was hired as vice president of lending. Worachek started his career over 25 years ago in consumer finance working for several different companies before coming to Marine in 2010, serving as a vice president and district manager. He is returning to Marine after spending the last eight years with Heights Finance as vice president of operations.

Brooke Liu was hired as fraud, risk and operations manager. Liu joins Marine with over 10 years of banking experience, most recently from BMO in Madison, Wis., where she served as bank manager. Her career history also includes roles as a regional director in private security, an executive in asset protection and a branch security officer.

Erin Wencl was promoted to associate vice president of consumer lending central. Wencl started at Marine as a receptionist in Fond du Lac, Wis., over 10 years ago, and since progressed serving in both deposit and lending management roles.

The $900 million, Woodbury, Minn.-based Ideal Credit Union announced two new hires.

Jake Asmussen was hired as assistant vice president of consumer lending. In his new role, Asmussen will oversee the consumer underwriting, indirect and consumer processing areas of the credit union. He will also lead multiple teams to ensure quality lending decisions and compliance with all government regulations in relation to consumer direct and indirect lending. Asmussen brings 10 years of experience in the financial services industry to Ideal, having previously served as an assistant manager of underwriting, loan underwriter and F.S.O./junior commercial credit analyst. He has also worked as a loan officer directly assisting members with their consumer lending needs.

Todd Arnhold was hired as assistant vice president of network services. Arnhold brings over 24 years of experience in IT and management. Before joining Ideal, he worked as director/information security officer for Lifespark. Prior to that, he served as director of information technology, privacy and data security at Goodwill-Easter Seals Minnesota. In his new role, he will manage the operations of and support Ideal’s multi-site network, including oversight of technical support staff, helpdesk function and IT infrastructure.

The $1.3 billion, Warren, Ohio-based 7 17 Credit Union hired Michelle Herron as training and recruiting manager. In her new role, Herron will be responsible for talent acquisition initiatives; and establishing a vision, strategy and action plan for all organizational learning.

SOUTH

The $361 million, Greenville, S.C.-based Greenville Credit Union hired Phil Barnhill as CFO. In his new role, Barnhill will lead the credit union’s financial and accounting team and join the executive team. Barnhill is a licensed Certified Public Accountant and most recently served as assistant controller at Southern First Bank. Prior to that, his financial industry positions included account manager at USA Risk Group and senior audit associate at Johnson Lambert. Barnhill holds an M.S. in professional accountancy from Clemson University in Clemson, S.C.

Robins Financial Credit Union ($3.7 billion, Warner Robins, Ga.) hired Anthony Hayes as vice president of commercial lending. Hayes brings 28 years of banking experience to Robins Financial, having focused 22 of those years on offering business solutions to clients. He is a member of the Robins Regional Chamber of Commerce and has previously served with the Macon Chamber of Commerce, United Way of Middle Georgia, Macon Habitat for Humanity and Volunteer Houston County.

The $4.3 billion, Lake Jackson, Texas-based TDECU promoted SVP and CFO Rhonda Pavlicek to the position of EVP. In her new role, Pavlicek will oversee finance and accounting as well as the chief information officer, chief credit and risk officer, and vice president of operations and their respective teams. Paylicek, a Certified Public Accountant, has served at TDECU for 17 years. She holds an MBA from Texas A&M University; is a graduate of the Cardwell 306 CEO Leadership Institute, CBA Executive Banking School and CUES CEO Institute; is a faculty member of CBA Executive Banking School; and serves on the board and executive committee of ePay Resources, Regional Payment Association.

The $1.2 billion, Jacksonville, Fla.-based First Florida Credit Union promoted Joe Markley to SVP of operations. In his new position, Markley will manage the credit union’s branch operations statewide, which includes creating and executing business plans for each region in the market to ensure the member experience is consistent in all delivery channels. Markley was promoted from his role as vice president of business services, which he held for the past three years. Before that, he served as a regional branch manager for First Florida in 2011, managing the Jacksonville and Orlando branches. Prior to joining First Florida, Markley held various leadership roles in banking as well as corporate and business lending. He has worked for financial institutions including Mercantile Bank, Atlantic Coast Bank and Merrill Lynch, as well as served in both the United States Army and Navy. He also holds designations as a Certified Credit Union Executive, Credit Union Business Lending Professional and Certified Financial Manager.

Please send your People news items to Natasha Chilingerian at nchilingerian@cutimes.com.