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Credit union clients of LEVERAGE, a for-profit affiliate of the League of Southeastern Credit Unions & Affiliates, will soon have access to a new digital platform thanks to a partnership with Glia announced Tuesday.
Through its partnership with Glia, a New York, N.Y.-based provider of digital customer service solutions, LEVERAGE will offer the Digital Member Service platform to its more than 500 credit union clients, enabling them to easily communicate with members via a variety of channels. The platform allows credit union users to provide service and support to members through messaging, video banking or voice conversations – leveraging the member's channel of choice and meeting them where they are. Users will also have the opportunity to assist members through CoBrowsing, Glia's screen-sharing and video chat tool.
"Glia's platform is a must-have in today's marketplace; the solution enables a high-touch approach to member service within digital channels, making the experience more seamless and convenient for all involved," LEVERAGE President Steve Willis said. "The strategic combination of human interaction and smart technology helps credit unions enhance the way they support members while simultaneously improving their bottom lines."
LEVERAGE targets leading technology providers in its hunt for new partnerships with the goal of bringing its credit union clients innovative solutions and consultative services, the company said.
"If credit unions are still only thinking about digital transformation, they're a step behind their members, because for the most part, members have already evolved to digital-first," said Dan Michaeli, CEO and co-founder of Glia, which currently works with nearly 200 financial institutions, insurance companies and fintech providers. "Credit unions must respond by modernizing and digitizing service and support, making sure members never have to leave their current channel or device to receive guidance again. Such seamless, on-screen interactions have been proven to reduce member effort, boost loyalty and increase efficiencies for credit unions."
The partnership news was the latest in a string of announcements that point to Glia's growing presence in the credit union industry. In January, the Vernon Hills, Ill.-based, $4.5 billion Baxter Credit Union announced it would be adopting the Digital Member Service platform. In May, the CUSO Members Access Processing revealed its partnership with Glia. And in June, the $1.9 billion TwinStar Credit Union in Lacey, Wash., said it teamed up with Glia and Posh Technologies to create a new digital and chat experience for members.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
