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Heading into March 2020, many credit unions had already begun prioritizing the adoption of digital and self-service banking tools, and COVID-19 only accelerated their efforts. Now, 16 months after the initial pandemic lockdowns forced digital banking access into the critical-to-have category, credit unions are using the momentum of digital as a widely-accepted imperative to introduce new and easier ways for members to interact with them remotely.
Adapting and Picking Up Speed
Credit unions that made significant investments in digital pre-pandemic were happy they did once the world began to shut down – and were positioned to take their digital offerings up a notch at a time when members needed them the most.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
