Using artificial intelligence to connect with younger generations. Source: Shutterstock

The proliferation of competition in the credit union industry creates a challenging environment for credit union leaders to showcase what makes their credit union unique from others. Simply offering a digital experience is not enough, as nearly every credit union has some kind of online and mobile banking capability today. Credit union leaders must go a step further and find a true strategic differentiator. This can be found via artificial intelligence.

Putting Data to Work

Credit unions possess a large volume of mostly underutilized member data. Incorporating AI and machine learning into the credit union enables this data to begin adding value to the member and create meaningful and memorable experiences. AI identifies patterns in each member's data and uses these patterns to create a personalized experience unique to each individual member.

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