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Over the past year, marketers of credit unions have had to adapt to rapid changes in consumers' behavior, as well as physical branch closures and work-from-home arrangements. Many marketing organizations are grappling with how to make fast and effective decisions. Traditional approaches to annual/quarterly campaign planning, budget management and workflows hinder their ability to respond to the changing landscape at a moment's notice. These marketing teams need to quickly and effectively shift course to address new realities on the ground – they need agility to change weekly, daily and even hourly to fully engage consumers, ensuring relevance and a high-quality experience.
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