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In an effort to provide a more seamless payment capability for credit union members, the CUSO Members Access Processing and digital solutions provider Glia announced a new digital process that promised to be a smooth experience from beginning to end.
The partnership between Members Access Processing (MAP) and Glia, announced Tuesday, meant that the two organizations would leverage Glia's Digital Member Service platform with MAP's Visa card services for credit unions, therefore allowing for better and more efficient member support with tasks such as disputing transactions, card and account maintenance, and account opening.
"As digital usage continues to rise, it's a strategic imperative for credit unions to be able to form strong member relationships from within digital channels," Cyndie Martini, president and CEO of MAP, said. "Glia's platform allows for credit unions to engage members from where they are in their journey, eliminating the need for disjointed, clunky phone experiences. This ultimately drives efficiencies for the credit union while creating a more cohesive, enjoyable experience for members."
"Unitus has been able to greatly enhance our member service with the introduction of our virtual branch experience powered by Glia," Corlinda Wooden, chief retail officer for the $1.6 billion, Portland, Ore.-based Unitus Community Credit Union, said. "We're very excited about Glia's partnership with MAP and the opportunity it offers credit unions across the country."
"Consumers expect every business they interact with to deliver quick, seamless service and support, and their credit unions are no exception," Dan Michaeli, CEO and co-founder of Glia, said. "By partnering with us and making Digital Member Service a critical part of their digital transformation, MAP will be able to help its financial institution clients boost member satisfaction and loyalty while strengthening their overall competitive positions."
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
