Source: Shutterstock.
Satisfaction among credit union members and bank customers with their primary financial institution during the pandemic dropped considerably, and members and customers who are planning to switch to a new financial institution has nearly doubled, according to a new study from Foresight Research in Rochester Hills, Mich.
"The average decline on specific satisfaction metrics dropped 4% – considerably less than expectations," reported Foresight Research, which surveyed more than 10,000 randomly sampled households in 44 metropolitan markets from December 2019 to March 2020. In July 2020, the research firm also conducted a second sample of 661 surveys with the same respondent profiles and questionnaire.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
