Many credit unions throughout the U.S. have begun to ask questions about how to evolve their retail focus to include more business members, some going as far as hiring executives with small business expertise and adopting digital tools to prepare their growing departments. This curiosity has only been strengthened since the outbreak of COVID-19, with many credit unions searching for new opportunities to expand their services and provide incomparable value to their communities. These credit unions maintain the goal of "crossing the chasm" – a term coined by Geoffrey A. Moore in his book of the same name – into the new business space. Unfortunately, many credit unions are finding themselves stuck at the starting line, seeking to have everything in place prior to entering the marketplace. Despite such a great interest and initiative to transform their offerings to service these accounts, the task of attracting business members can still seem like a great feat, with many different facets to create and maintain.