Theatre Naming Rights Deal Signed by Texas Trust CU

Tucked in between the metroplex of Dallas and Ft. Worth, Texas is a Texas-sized small suburb of Grand Prairie – population of about 180,000. Grand Prairie just got a new name attached to its big, live entertainment venue. The Grand Prairie Theatre will now be named the Texas Trust CU Theatre.

The multi-year naming rights agreement, announced this week, will give the Arlington, Texas-based credit union a lot of visibility, not only from the 6,500 guests attending shows and concerts, once the pandemic is over, but from the hundreds of thousands of people who drive on the nearby interstate each week.

While monetary details of the naming rights deal were not shared, the agreement with Texas Trust ($1.6 billion in assets, more than 121,000 members) was brokered by AEG Presents, which operates the theatre on behalf of the City of Grand Prairie. The naming rights agreement goes into effect immediately.

“Texas Trust Credit Union is an integral part of every community we serve, which means more than just doing business here,” Jim Minge, CEO of Texas Trust Credit Union, said. “We are an active supporter of the Grand Prairie Independent School District, The Grand Prairie Education Foundation, the Chamber of Commerce and a number of Grand Prairie-based non-profits. This partnership allows Texas Trust to reinforce our commitment to the city and support a world-class venue that will offer high quality entertainment while also providing substantial economic benefits to the city.”

“We are thrilled two Grand Prairie staples are joining forces with this partnership between Texas Trust and the Theatre at Grand Prairie,” Mayor Ron Jensen said. ”Both have deep roots in our community, are very involved in making Grand Prairie friendly and progressive, and are perfect community partners. This partnership is music to my ears.”

According to the announcement, the two-level theatre features state of the art sound, lights and LED video walls, as well as luxury suites with private bars for entertaining VIPs. Backstage features hospitality rooms and the 8,000-square-foot lobby can be used for receptions, dinners, galas, and private events and concerts.

Since its opening in 2002, the theatre has hosted world-class artists including a variety of rock, country and comedy shows such as the Eagles, The Killers, The Lumineers, Dolly Parton, Sturgill Simpson, Kacey Musgraves, Steve Martin and Tyler Perry.

“As the public appetite for live events is reinvigorated, we are thrilled to bring the Texas Trust CU name to The Theatre at Grand Prairie,” Andrew Klein, managing director of AEG Global Partnerships, said. “Texas Trust has been a valued member of the Grand Prairie community for over 70 years, and together we look forward to continuing to provide unparalleled live entertainment experiences for the residents of Grand Prairie.”