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ATM management company Dolphin Debit has partnered with interactive location search company Wave2 for a mobile location service for credit unions.
According to a statement from both organizations, the Wave2 Locator will help credit unions "simplify and enhance their location search and mapping functionality to promote all of their own branches and ATMs, retail locations, shared services and multiple surcharge-free ATM networks, all in one cohesive user experience."
The Wave2 Locator can be added to a credit union's website or mobile app, giving members "the ability to view information in a traditional map or list format or from a birds-eye view or 3D perspective." Using the service, members can view items such as branch hours, photos, street views, schedule appointments and even COVID alerts in the area.
"We're excited about offering this tool to our clients," Gary Walston, CEO of Dolphin Debit, said. "With the Wave2 Locator, banks and credit unions can bring all of their third party location data together into one platform, making it easier for them to manage and gain greater insight into users' behavior and experience."
Co-Founder of Wave2, Jason Green, said, "The Wave2 Locator was designed to make it easier for financial institutions to promote all their convenient locations and access features from within their own trusted online environments. Additionally, the geographic interest data provides invaluable insight into how to best serve their customers and members."
According to a press release, with the Wave2 Locator, financial institutions can control all aspects of the location data and user interface in real time using powerful tools with simple drag-and-drop and push-button updating functionality that doesn't require IT support. This simplifies updating of location details and hours, which is especially important when resources, hours and restrictions are constantly changing. The tool also provides financial institutions deep insights into user search behavior and geographic interests, which can aid in decisions about new branch and ATM placements, retail partnerships and geographically targeted marketing.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
