CUNA Mutual Group’s AdvantEdge Digital: New Name, New Data-Driven Solutions

CUNA Mutual Group unveiled a new set of software as a service (SaaS) solutions with the announcement that its AdvantEdge Analytics will now become AdvantEdge Digital.

According to Tuesday’s unveiling by the Madison, Wis.-based organization, AdvantEdge Digital will deliver proprietary and consumer-centric digital lending solutions to credit unions. “The digital lending solution provides a transparent, seamless experience to both members and loan officers, and expands access to the loan application process for more consumers,” the press release stated.

“Members expect real-time, contactless and self-service delivery of financial services, and we are committed to building, buying and partnering to bring additional capabilities to consumers,” Dan Kaiser, president of AdvantEdge Digital, said.

“By building this new digital capability as part of our evolution to AdvantEdge Digital, we will help even more members by harnessing the power of analytics and the digital lending experience. We’ve worked extensively with our credit union partners and their members at every step of building this solution. With a broader mindset and a suite of nimble, iterative SaaS solutions, we are excited to help credit unions unlock their digital potential, helping more members achieve financial wellness,” Kaiser said.

AdvantEdge Digital, a CUNA Mutual Company, includes a digital lending solution that will automate document upload to “to cut down on back-office paperwork, provides a dashboard to clarify loan status and integrate cross-sell opportunities, and frees up the loan officer to spend more time with members” by providing a seamless member experience.

According to a statement from CUNA Mutual Group, AdvantEdge Digital will continue to offer data analytics solutions, such as Financial Performance Management, as well as strategy consulting services. “Future offerings will focus on leveraging the power of data to create solutions such as persona-driven business intelligence, real-time reporting and predictive analytics modeling,” the statement said.