Why Card Data Is the Key to Unlocking Better Member Relationships
A card portfolio is one of a credit union’s primary revenue centers, but it can also be a valuable resource in capturing actionable insights and achieving transformative results.
Credit unions work relentlessly to serve members and meet their fast-changing needs. A card portfolio is one of a credit union’s primary revenue centers, but it can also be a valuable resource in capturing actionable insights and achieving transformative results. These tools support stronger member relationships, mitigate attrition and encourage behaviors that drive growth.
We recently spoke with Kristen Hinton, Director of Client Analytics at Fiserv, to understand the value of member and transactional data, and the tools that make that data more actionable. She explains important strategies for increasing transaction volume, engaging members and growing revenue.
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