If credit unions were waiting for a good time to ramp up promoting their credit and debit cards, one payments CUSO said that time would be now.
CO-OP Financial Services, based in Rancho Cucamonga, Calif., said its data shows credit union member spending has rebounded in all categories other than travel, in-person dining and entertainment.
"For credit unions, this is a strong signal that now is the time to aggressively promote their credit and debit card offerings in order to capture a greater share of interchange revenue and members' lifestyle interactions as spending continues to improve," according to a report released Thursday.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
