It is certainly an understatement to say the world has been turned on to online shopping and digital retailing. According to Adobe Analytics, during the 2020 Black Friday event, online sales increased 22% over the previous year. What's more, the National Retail Federation expected this year's online holiday sales totals would increase 20% and reach $202 billion.
The automotive industry is experiencing this same phenomenon, much of it fueled by the shelter-in-place orders associated with the COVID-19 pandemic.
|Internet Shopping Is Now Normal
Particularly for younger car shoppers, digital retailing has increasingly grown in popularity. According to McKinsey, less than a third of younger consumers today said they want to shop for their next car in-person at the dealership, and a larger number of these individuals are interested in contactless service as well.
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