In 2020, COVID-19 presented a significant challenge to delivering essential financial services to people in a wide variety of, and often volatile, economic positions. Credit unions across the United States answered that call, and by relying on their strengths, they were able to keep their focus on the member. Demonstrating a remarkable ability to stay flexible and nimble, credit unions put their communication skills, policies and disaster plans to the test. Being agile and making on-the-fly changes to core operating principles and processes allowed credit unions to succeed, and even grow, during times when the large national banks struggled to serve the most in-need members and communities.
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