Model home sitting next to mortgage paperwork. Source: Shutterstock.

Interest rates are still at a historic low and housing demand has remained strong throughout the pandemic, leaving lenders struggling to loan money in a more streamlined and competitive process. This demand has morphed their supply level of employees, time and money. Lenders who leverage innovation and an open-minded settlement solutions strategy are doing more with less. Centralized pricing along with product innovation are critical factors of successfully competing, as well as serving and creating raving fans, for any lenders that want success in 2021 and beyond.

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