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The College for Financial Planning, a Kaplan company, has launched an accredited behavioral finance training program for advisors that rewards graduates of its eight-week course with an Accredited Behavior Financial Professional (ABFP) designation.
The program is available through Kaplan College's online learning platform and includes live online and on-demand classes, electronic course books and publications as well as HD videos, module quizzes and practice and final exams.
Topics covered include foundations and principles of behavioral financial , psychological perspective on economics and the role of psychological biases and emotions in financial decision-making. Kaplan says the ABFP designation is the first such advisor-focused designation from an accredited college or university.
Along with the launch announcement, Kaplan released the results of a recent online survey of 507 financial professionals that asked about their familiarity with and interest in behavioral finance. Close to 90% said they were familiar with the concept but only about 35% said they had received training in behavioral finance.
Close to 80% said they would be interested in such a training program and over 90% said it would help them build their client base and deepen relationships.
"Our survey results support what we've been hearing from many professionals — that there's an appetite for advisor-focused behavioral finance training," said Dirk Pantone, president of the College for Financial Planning, a Kaplan company.
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Bernice Napach
Bernice Napach is a senior writer at ThinkAdvisor covering financial markets and asset managers, robo-advisors, college planning and retirement issues. She has worked at Yahoo Finance, Bloomberg TV, CNBC, Reuters, Investor's Business Daily and The Bond Buyer and has written articles for The New York Times, TheStreet.com, The Star-Ledger, The Record, Variety and Worth magazine. Bernice has a Bachelor of Science in Social Welfare from SUNY at Stony Brook.
