State Trade Groups Play Critical Role in Helping CUs Battle COVID Crisis
Executives share insights on how they addressed the pandemic’s challenges from its early days through the ensuing difficult months.
The nation’s credit union leagues have been fulfilling critical roles in helping credit unions manage through the unprecedented challenges created by the coronavirus health and economic crisis.
The trade groups quickly sprang into action even when no one was quite sure how to respond to the pandemic. And the associations adapted along the way, learned valuable lessons, developed best practices, collaborated with their league partners and are now preparing with confident optimism to keep credit unions on track to grow regardless of the future uncertainties related to the pandemic.
“What’s next? Where are we going to end up? We will cross that bridge when we get there because we know that this whole COVID situation has proven the resiliency of the credit union movement,” Emily Leite, SVP of advocacy for the Ohio Credit Union League, said. “I think we are going to go through waves of this, but I am looking forward to getting to the other side of it with credit unions to keep doing all of the cool things they do for their members every day.”
How trade association executives aggressively addressed the pandemic’s challenges, from its early days through the ensuing difficult and uncertain months, will be featured in the Oct. 28 print edition of CU Times.