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WEST
Nathan Schmidt San Diego County Credit Union ($9.28 billion, San Diego), promoted Nathan Schmidt to EVP, chief experience officer and digital channels for SDCCU. In this elevated role, Schmidt is responsible for managing the overall member experience, including further oversight of member interactions with the SDCCU brand, in addition to his existing responsibilities, which include marketing, advertising, digital channels, product development, business development, and community and media relations. The new role was developed to ensure focus on continually improving and delivering a seamless member experience. With over 20 years of experience leading marketing and e-services operations for credit unions, Schmidt joined SDCCU in October 2011 as EVP, marketing and business development. In 2018, he became EVP, brand strategy and digital channels, where he added management of the digital channels department to his role. He has received 10 professional awards and recognitions since serving at SDCCU, and serves on the board of directors for the San Diego Bowl Game Association.
EAST
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
