Prescreen Credit Trends and Best Practices in Prescreen Marketing

Overview

[ON DEMAND]

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Sponsored by:

 

Is your credit union looking for better risk-based marketing tools? A prescreen is a way to pick and choose the criteria of the consumers you want to target for a particular offer.

Join this webcast to learn how to identify qualified individuals, segment and refine your audience, and deliver personalized offers. Experts will discuss how to generate attractive and relevant credit card, auto finance, or personal loan offers with more personalized segmentation, demonstrating your knowledge of the customer’s needs.

Plus:

  • Get best practices in prescreen that lead to higher response rates, credit utilization, and campaign ROI.
  • Gain a better understanding of macroeconomic consumer credit trends, especially as it pertains to prescreen of Card, Automotive and Personal loan products.
  • Learn how to improve prescreen campaign performance using industry-leading data, analytics and software.
  • Discover how new SaaS solutions for prescreen help move away with minimums, consolidate to one vendor solution, and increase the frequency and effectiveness of prescreen campaigns.

REGISTER NOW! (Not able to attend? STILL REGISTER you will receive an email with how to access the recording of the event)

Speakers:

Jennifer Cox | Risk Consulting and Enabling Solutions Leader | Equifax

Jennifer Cox is the Equifax Risk Consulting and Enabling Solutions Leader, responsible for growing and transforming the Core Risk business and a position she assumed July 1, 2018. Jennifer has been with Equifax for nine years previously serving as Chief Client Officer.

Jennifer’s leadership experience began in a management training program at GE Capital, where she was first exposed to working with Partner Relationships which has remained a key focus of her career. She then spent 14 years in Risk at Citigroup managing Private Label and Branded Card portfolios, and serving as Card Specialist for Global Risk Policy.
Tim Young | Senior Director, Marketing Solutions | FICO

Tim leads global business development for Marketing Solutions at FICO. He joined the team in 2011 after spending a decade at Best Buy in finance and marketing roles, where he played a lead role in the launch and support of Best Buy Mobile. Tim brings consulting and domain experience to the Retail, Auto, Banking, Telco, and Media segments.