However, employee communications regarding benefits should be prioritized throughout the year – not just during open enrollment season. In doing so, organizations can help their workers understand what the company offers and how to maximize the benefits available to them. Benefits professionals can work with their communications team to create a calendar with ideas on how to promote benefits year-round, for example:

Q1	Q2	Q3	Q4
Wellness program kick-off Benefits of an HSA Pharmacy discounts	Spotlight on voluntary benefits EAP offerings Maximizing an FSA Wellness challenge	Student loan repayment program Financial wellness strategies Wellness challenge	Open enrollment communications – overview and options Choosing the right plan for you Wellness challenge

Measure, refine and plan for next year

Employers should evaluate the success of open enrollment overall, including how messaging was received and perceived. From there, it's important to refine the communications plan, repeat what worked and eliminate what didn't during next year's communication campaign. Using metrics will help senior leaders gain clear and crisp insight into pertinent data, as well as potential resources or changes to implement in the future.

Instant Insights /

How to Communicate Employee Benefits in Uncertain Times

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